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Sim-Smith 8 awesome ways to use logo animationĪnimated logos are fun and they can help you stand out in a crowded marketplace.
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#ADOBE ANIMATE LOGO FULL#
This kind of visual appeal, in a digital world full of noise and distractions, could be exactly what you need to grab and hold the attention of your customers. When people see something move, their eyes are drawn to it. Not only that, motion is attention-grabbing. This technique is still relatively under-used and so all brands who embrace it have the opportunity to benefit from an instant edge in their market. Logo animation is essentially taking a ‘static’ logo, breaking it into parts, and having those parts animate together – breathing new life into the idea of logo design, and giving your digital brand toolkit more punch than ever before! 500px In this article we’ll be looking at awesome ways to use logo animation and also some examples of it in action. Combining great logo design with animation creates a vibrant, fun and visually striking slice of brand identity that invariably leaves a great and lasting impression on an audience. New and exciting technology can help enhance this effect – a great example of which is logo animation. Companies increasingly look for every opportunity to make a great first impression with their brand, and set themselves apart from their competitors. The technological revolution of the last half century has only made it more important for brands to stand out, with increased global competition and a shrinking human attention span. They first used their logo way back in 1787, and it’s remained unchanged ever since – making it the oldest unaltered logo in continuous use!įor as long as businesses have been marketing their products and services, they’ve been using symbols and logos to distinguish and differentiate their offerings. Take a company like Twinings, for example. It’s easy to think of the company logo as a modern concept.īut a little research reveals that it’s almost as old as business itself.